Why I Retired Buying Name Brand Clothing

“Why spend my money with name brand companies who don’t support me or give a flying f*** about my living environment?”

Many years I use to think like every other negro. Buy name brand items and automatically get accepting by the cool kids and cute girls. I didn’t understand as a younger individual the effects and mind games the larger media had on my brain. I seen rappers, actors, and drug dealers with the cleanest outfits so I immediately thought I needed it. I thought this was it! Like it was the key to life. Buy more name brand items and BOOM, I am worth more than my peers and I am better than every one in my lower class community.

It’s deeper than name brand clothing. It’s the meaning of why we buy it and accept it. It’s the power we think these clothes give us a black individual. We think because we associate ourselves with these particular pieces of clothing we are one of high importance. We ask for clothes by brand and barely understand how we are turning against ourselves and becoming inferior to our own black business owners.

Growing up I remember seeing the mom and pop shops that use to get started in the hood. Even at a young age I would say they wouldn’t last long or what the hell is this ugly place in my neighborhood. I remember walking in their store and saying the prices were too much for what they were selling. I would try to low ball their prices and ask for deals. This is the same way we do each other in the Black Community. We are brainwashed way before this point and we don’t even realize it. We pay 1,000 no problem with other races and say 50 is too much when our own kind is trying to sell us something worth substance. If it’s not named brand and of another popular named brand we do not want to be associated with it. It’s sad.

Many won’t understand my logic behind retiring from named brand clothing but it’s okay because they have there reasons. Most of these designers aren’t from my community and don’t give two shits if I live or die, so why would I spend any more than I have too? I would rather spend with my people and watch the money circulate within but how can I when majority are brainwashed and would just put that money right back in other communities.

2 thoughts on “Why I Retired Buying Name Brand Clothing

  1. That is a good point: keep the money circulating in one’s own community. Policies that encourage the formation of black owned businesses can help provide jobs in the inner cities. People need to support their locally owned businesses.

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